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  P1 U20 Drink campaign: Yorkshire Tea, "Where everything's done proper" Sean Bean Advertisement youtube link: https://www.youtube.com/watch?v=8cipMoGKXGE&pp=0gcJCdgAo7VqN5tD  Billboard: Social media post on instagram: Aims and Objectives The main aim of this Yorkshire Tea campaign was to grab people’s attention and refresh the brand's image in a fun, memorable way. Using the slogan “Where everything’s done proper” and getting Sean Bean involved helped make the brand stand out. They wanted to remind people that Yorkshire Tea is all about quality and doing things right, while also giving it a modern twist. This helped build awareness and encourage more people to choose Yorkshire Tea over other brands. Target Audience This campaign mainly targets adults in the UK, especially people aged 25 to 60 who enjoy a proper cup of tea and like brands that feel trustworthy and familiar. It also appeals to a younger audience through social media, especially with the funny and r...
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Convergence

 -The interlocking and merging of mass media technologies, traditional media and digital media into one. -The most relevant example of media convergence is a Smartphone that blends together various media: making calls, taking pictures, editing pictures, shopping online, editing videos, listening to music, watching films, accessing print media etc. One advantage of convergence is that it makes what you want to do very efficient, as all things will be very accessible. One disadvantage is that tangible media products become obsolete. Laptop-apple macbook Watch films/shows Listen to music Edit videos and pictures Shopping online Able to print  Create and edit documents Video calls Take pictures and videos During pre-production, Microsoft Teams is used to host and attend important planning meetings when creating a film. This is a good example of convergence, because teams working on a project can log onto Microsoft Teams using smartphones, tables and laptops globally. This is an ad...
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