Campaigns

 

P1 U20

Drink campaign:

Yorkshire Tea, "Where everything's done proper" Sean Bean

Advertisement youtube link:

https://www.youtube.com/watch?v=8cipMoGKXGE&pp=0gcJCdgAo7VqN5tD 

Billboard:

Social media post on instagram:

Aims and Objectives

The main aim of this Yorkshire Tea campaign was to grab people’s attention and refresh the brand's image in a fun, memorable way. Using the slogan “Where everything’s done proper” and getting Sean Bean involved helped make the brand stand out. They wanted to remind people that Yorkshire Tea is all about quality and doing things right, while also giving it a modern twist. This helped build awareness and encourage more people to choose Yorkshire Tea over other brands.

Target Audience

This campaign mainly targets adults in the UK, especially people aged 25 to 60 who enjoy a proper cup of tea and like brands that feel trustworthy and familiar. It also appeals to a younger audience through social media, especially with the funny and relatable content like the "milk first?" post. By using TV, billboards, and online platforms, Yorkshire Tea managed to reach a wide mix of people, from lifelong tea drinkers to newer, younger fans.

Key Messages

The message behind the campaign is simple: Yorkshire Tea is proper tea made the proper way. They’re proud of being British, and they want people to know they take tea seriously. The line “Tea so nice, Brits won’t shut up about it” adds humour while also showing that people genuinely enjoy the tea. The brand is trying to say that it’s not just any tea, it’s tea you can rely on, and that people really care about.

Approach

Yorkshire Tea took a fun and light-hearted approach to this campaign. They brought in Sean Bean, who’s known for his strong northern voice and serious roles, which made it even funnier when he appeared in a workplace video talking about doing things “proper.” They also used clever billboards and social media posts that played on classic British tea debates. This approach worked well because it was entertaining, easy to share, and made people feel connected to the brand.

Representation

The campaign shows everyday British people and typical British attitudes towards tea. Sean Bean represents a proud, no-nonsense Northern character that many people find relatable or iconic. The campaign also taps into cultural habits, like arguing over how to make the perfect cup of tea, without being offensive or negative. It uses friendly humour and familiar stereotypes in a way that celebrates British culture and brings people together.

Campaign Logistics

There wasn’t a specific seasonal tie-in, but the campaign was designed to be flexible and work all year round. The messaging fit everyday British routines and culture, so it didn’t need a special holiday or event to go live. Plus, the content was easy to access through TV ads, posters in public places, and social media, which is where people are spending their time anyway.

Choice of Media

They used TV for the main ad with Sean Bean, which gave it a wide reach and helped target older audiences. The billboard was great for catching people’s attention in public spaces like malls or train stations. Social media posts were key for getting younger people involved, especially with fun, debate-sparking posts like the milk-first one. Each platform had a purpose and worked together well.

Call to Action

They didn’t directly say go buy it, but instead got people talking about tea and the brand. The goal was to create buzz and make Yorkshire Tea part of the national conversation again. It worked because people were commenting, sharing, and even debating over how to make tea properly.

Legal and Ethical Issues

Everything in the campaign seemed clean, no offensive content, and they clearly had rights to use Sean Bean’s image and voice. Nothing about the ads crossed any legal or ethical lines, and they didn’t use shock tactics or inappropriate humour.

Regulatory Bodies

Since the advert aired on TV, it would have had to go through Ofcom to meet broadcast rules. The ad also had to follow ASA guidelines, but there’s nothing in it that would’ve been flagged, it was all within standard advertising limits.

Other campaign:

'Made in Manchester'

Drama Call, DramaCall X Adidas Football X Manchester United

Advertisement vide:

https://www.youtube.com/watch?v=zvMk8-HOL4U

Social media post:

Billboard:

Aims and Objectives

This campaign wasn’t just about showing off a new kit, it was more about creating a vibe and connecting with fans on a deeper level. Adidas, Manchester United, and DramaCall teamed up to build hype around this limited-edition drop. The idea was to bring together football, fashion, and Manchester’s culture, and they did it by making the campaign feel like something special, not just another ad.

Target Audience

They were clearly targeting younger fans, teenagers and people in their 20s who are into football but also care about streetwear and music. The use of street art, music, and visual drama really shows that. The secondary audience was probably long-time fans or collectors who appreciate the throwback kit design. But mostly, it was about catching the attention of young fans who love to share what they wear and follow trends online.

Key Messages

The campaign sent a clear message: this isn’t just football gear, it’s culture. “Made in Manchester” wasn’t just a slogan, it was about pride, roots, and creativity. It said that Manchester is more than a football city—it’s a place where style and identity matter, and this drop was a way to show that off.

Approach

The campaign was big on style and storytelling. The launch video felt like a short film, with dark visuals and dramatic music, making it feel cinematic and cool. Using Marcus Rashford in the campaign helped tie it to the club and also connected with fans on a personal level. They avoided traditional football ads and leaned more into fashion, music, and urban culture.

Representation

It represented young, diverse fans from Manchester and beyond. You could see the cultural mix and the love for football, fashion, and music all coming together. It didn’t rely on old-school football clichés, it focused on the new generation of fans who express themselves through what they wear and post.

Campaign Logistics

The timing made perfect sense, it lined up with the release of the new kit and around the start of the season, when fan excitement is high. It also dropped at a time when young people are online more, looking for the next cool thing. The campaign used platforms they already use, Instagram, YouTube, and physical street spots, to reach them without forcing it.

Choice of Media

They used an online video (YouTube and socials) to create buzz, it was high quality and felt more like art than advertising. Rashford’s promo image on Instagram was perfect for catching attention on social media, especially among fans and fashion pages. Finally, the graffiti-style billboards gave it a local edge and made it feel like something born in the streets of Manchester, not just from a brand.

Call to Action

The message was clear: this drop is something you want to be part of. It wasn’t a typical buy now ad, but it built hype so fans felt like they needed to get involved, whether that was buying the kit, sharing it, or just talking about it online. The reaction they were going for was excitement and pride, and it really came through.

Legal and Ethical Issues

Since the campaign involved multiple brands, football clubs, and a player like Rashford, it would’ve needed the right permissions and rights in place. Everything looked clean and respectful, no controversial content or risky messaging.

Regulatory Bodies

If any of this ran on UK TV or radio, Ofcom would’ve checked it for compliance. The social and billboard content would’ve followed ASA guidelines for honest, fair ads. Nothing in the campaign pushed any boundaries that would’ve caused issues.

M1 - Unit 20

Campaign 1:

Consistency of message: The consistency of the campaign advertisement does slightly vary, i can infer this as when i look at the different types i can see that Yorkshire tea have been working on the advertisement much more than they have worked on the social media 

Delivery of message:The message of the Yorkshire Tea campaign is consistent clearly and effectively across all platforms, making it obvious that each element belongs to the same campaign. The light-hearted and proud British tone is consistent whether it’s through traditional methods like the billboard and TV advert, or digital ones like the social media post. The use of bold red backgrounds, the same logo, and relatable British humour—like joking about tea preferences—makes the message easy to understand and instantly recognisable. By combining both traditional and digital methods, the campaign reaches a wider audience, from commuters passing the billboard to online users scrolling through their feeds. This mix ensures the campaign connects with different age groups and viewing habits while keeping the message fun, memorable, and clearly tied to Yorkshire Tea.

Campaign 2:

Consistency of message:The “Made in Manchester” campaign by Manchester United stays consistent across all platforms, which really helps get the message across. Whether it's the video advert, the social media post with Marcus Rashford, or the gritty billboard, they all stick to the same bold red and blue colours, street-style visuals, and the repeated slogan “Made in Manchester.” The social post shows Rashford in a retro kit against a solid red background, linking to the club’s history and local pride. The billboard keeps the same tone, using graffiti and a raw urban backdrop that feels authentic to Manchester. Even the ad video carries this vibe, with fast-paced visuals and energy that match the other materials. Because everything feels connected and on-brand, the campaign comes across as stronger and more meaningful to fans.

Delivery of message:The "Made in Manchester" campaign delivers a clear and powerful message across all platforms, showing strong consistency and identity. It’s obvious that the campaign is promoting a Manchester-based clothing brand, and each part, from the gritty billboard to the bold social media post and dramatic advert, shares the same message of local pride. The advert uses a dramatic tone and intense visuals to grab attention and emotionally connect with viewers, while still keeping the same street-style aesthetic and bold colours seen on the billboard and in the post featuring Marcus Rashford. All three pieces highlight the brand’s roots by repeating the phrase “Made in Manchester” and using edgy, urban imagery to delivery a message that theres a bold statement nto always the best conditions. The mix of digital platforms like social media and traditional ones like billboards helps them reach both local audiences and wider online communities. By keeping the tone, style, and message consistent, the campaign strongly communicates that this clothing brand isn’t just based in Manchester, it’s built on Manchester identity which is the whole purpose of the campaign to bring the Manchester community together.

P1 U24

"Made in Manchester" Manchester united x Drama Call x Adidas

Different media products within the industry

• T.V
• Radio
• Social media
• Billboards
• Newspapers
• Branded merchandise
• Events based on the campaign
• Use the campaign as an integrated campaign

Products are adapted

The Made in Manchester campaign changes its adverts slightly depending on where they’re shown, but still keeps the overall message clear and consistent. On social media, the post with Marcus Rashford is bold and simple, designed to stand out while people scroll quickly, using strong colours and a clear image of the clothing. The billboard takes a more visual route, using graffiti-style artwork and a gritty background that matches the brand’s streetwear vibe and connects with people walking or driving by. Then there’s the video advert, which is more dramatic and intense, using fast cuts, music, and visuals to grab attention and build emotion. Each version works for the platform it’s on, but they all use the same slogan “Made in Manchester” and the same colours and look, so it’s obvious they’re part of the same campaign.